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New name change for coffee giant adds new size to the mix

Tim Hortons will start using new cup sizes this week. Courtesy: Tim Hortons

Coffee shop chain Tim Hortons announced earlier this month that it will be introducing its biggest cup yet.

The brand new extra large cup will kick in tomorrow all across the country.

Did I mention this new cup will be 24 ounces of liquid goodness – yep, that’s right 24 ounces.

To accommodate the brand new extra large cup, all the names of the other hot cup sizes have shifted: the original small is now extra small, the medium is now small and so on.

The change in names of the hot cup sizes will apply to all hot beverages such as tea, hot chocolate, and of course coffee. Tim Hortons says that patrons will still receive the same amount of coffee for the same price; only the name of the size has changed.

To put it in perspective, three of the new extra small cups can fit into one of the he new extra large.

So wait a minute, we’ll still receive the same amount of coffee for the same price, only the name of the size is different?

CTV News reported last week that the prices of the new cup sizes would range from $1.24 for an 8oz all the way up to $1.90 for the 24oz cup of joe with tax added on top of that.

I decided to do some math. If the average person buys one cup of coffee a day, even at $1.50 per day five days a week, over the course of one year you will have spent about $280.

It feels like more cash to shell out then the current sizes.

“We tested the names of the new hot cup sizes with our guests and the response has been overwhelmingly positive. Our guests also told us that they love our small eight-ounce cup, so we will continue to offer that size,” said Dave McKay, Director of Brand Marketing for Beverages, Tim Hortons. “By shifting the sizes, we’re able to provide coffee lovers with a full range of five size options: from extra small, all the way up to the new extra large.”

Tim Hortons has about 4 thousand stores in Canada and 645 in the United States. There is also one in the Gulf Cooperation Council.

Health Canada says that for women of childbearing age, the recommendation is a maximum daily caffeine intake of no more than 300 mg, or a little over two 8-oz (237 ml) cups of coffee. For the rest of the general population of healthy adults, Health Canada advises a daily intake of no more than 400 mg.

People have mixed reactions to the sizes.

Some say it’s to big, some say it’s just right.

What do you think of the new 24oz?

Will you be ordering one?


About harrisonperkinsjblog

Harrison Perkins Journalisim Student at Loyalist College in Belleville, Ontario, Canada


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